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HOTELS Magazine Video Series: In Discussion with Stephanie Smith, CEO, Cogwheel Marketing
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A hotel’s commercial strategy operates like a soccer team: The sales team offense; the marketing...

SEO vs GEO for Hotels
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Key Takeaway: Your GEO should build on top of your SEO strategy. Let’s break down...

HSMAI Commercial Strategy Conference
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Three members of our leadership team from Cogwheel attended The HSMAI Commercial Strategy Conference in...

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Since Cogwheel first participated in the pitch at E20X in 2022, the Cogwheel team has...

Stephanie Smith presenting at the HSMAI Commercial Strategy Week
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At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to...

Recommendation and Analysis Engine solution architecture
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Cogwheel Analytics partnered with Microsoft AI Co-Innovation Labs to create an AI-powered Analysis and Recommendation...

Dark Social
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If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and...

Where is this Image Coming From?!?!
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Updated: May 20, 2025 Do you ever feel like you are playing a game of...

a couple of women walking down a street with luggage
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Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who...

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