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Navigating the World of Hotels and OTAs: A Guide to Maximizing Your Travel Experience
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When planning a trip, choosing the right hotel is crucial to ensure a memorable experience....

Case Study: How a Strategic Integrated Campaign Elevated Visibility & Conversions for an Event Venue
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Background and Challenges An event venue connected to a hotel in New York City struggled...

How Hotel Digital Marketing Can Bridge Gaps in Hotel Commercial Strategy
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There continue to be silos in commercial strategy. Let’s dig deeper into how digital marketing...

Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels
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Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors....

Case Study: Breaking Free from OTAs with Paid Search
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Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share...

4 Ways to Maximize the Agency – Hotel Relationship
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Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration...

Case Study: Unlocking Unprecedented Growth Through Strategic SEO
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Overview An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing...

Using Paid Search to Build Awareness for a New Branded Hotel Opening
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For a new hotel opening, increasing awareness and driving traffic to the property’s website is...

Social Media
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Whether you are tasking your in-house team or outsourcing to an agency, resources must be...

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