Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors....
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share...
Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration...
Overview An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing...
For a new hotel opening, increasing awareness and driving traffic to the property’s website is...
CHARLOTTE, North Carolina — As more and more hotel companies align their sales, marketing and...
At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics,...
I know what you are probably saying to yourself right now: HotelPlanner?!?!?!? Not that old...