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A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but...

Evolving Past ROAS as the Primary Marketing KPI

Stephanie Smith, CEO and Digital Matriarch, Cogwheel Marketing & Analytics, HSMAI Marketing Advisory Board Member...

The Travel Leader Podcast: Growing Self-Awareness with Stephanie Smith

On the latest episode of The Travel Leader Podcast Rachel Vandenberg asked about Stephanie’s story...

Hospitality Organizations and Resources for Diversity, Equity & Inclusion 

Previously, we published the Diversity, Equity, and Inclusion Defined article by Gissell Moronta, which gave...

Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics

Owners and operators know the importance of online presence, however, they don’t always know how...

Are Sub-Optimal Reviews Sabotaging Your Hotel Marketing ROI?

Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews...

Guide to Setup your Hotel’s Online Presence For Exposure

Your hotel’s digital presence is more than just your website. Studies show that people check...

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together...

Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings

In this case study, we dive into the journey of a Hotel Management company located...

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