What we are talking about

At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics,...

Here’s How to Drive Group Business with HotelPlanner.com in 2024 and Beyond

I know what you are probably saying to yourself right now: HotelPlanner?!?!?!? Not that old...

Why Hotels Should Own Their Online Presence

Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners with The Hotels Network to emphasize...

How to Optimize for Marriott SEO
When optimizing for search engine optimization on a Marriott brand site, it is important to...
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy

Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but...

Evolving Past ROAS as the Primary Marketing KPI

Stephanie Smith, CEO and Digital Matriarch, Cogwheel Marketing & Analytics, HSMAI Marketing Advisory Board Member...

The Travel Leader Podcast: Growing Self-Awareness with Stephanie Smith

On the latest episode of The Travel Leader Podcast Rachel Vandenberg asked about Stephanie’s story...

Hospitality Organizations and Resources for Diversity, Equity & Inclusion 

Previously, we published the Diversity, Equity, and Inclusion Defined article by Gissell Moronta, which gave...

Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics

Owners and operators know the importance of online presence, however, they don’t always know how...

Hot Topics

Accessibility Toolbar