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Diversity, Equity, and Inclusion Defined

The terms diversity, equity, and inclusion are intertwined. As workplaces, communities, and society work to...

How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing

In today’s digital age, businesses inside and outside the hospitality industry are generating more data...

Updating Locations: Your Guide to Map Enhancements

Maps have become an indispensable tool for travelers. Whether it’s a quick getaway or a...

6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant

As a hotel general manager and restaurant owner, driving revenue growth for your establishment is...

Case Study: How We Transformed a Hotel’s Booking Game with Google Ads

The Challenge: Lacking Experience with Paid Campaigns   This case study focuses on a hotel...

Hotel Marketing KPIs Must Change to Achieve Commercial Strategy

If you are measuring your marketing success today the same way you did last year,...

HSMAI Marketing Strategy Conference 2023 Highlights

“HSMAI Marketing Strategy Conference is my favorite conference of the year! It’s not only a...

The Power of Influencers: A Guide for Hotels on Successful Collaborations

In today’s digital age, social media influencers have become powerful voices that can greatly impact...

Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros

Stephanie Smith, CHDM, CEO and Digital Matriarch, Cogwheel Marketing, HSMAI Marketing Advisory Board Member Recently...

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