Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners with The Hotels Network to emphasize the importance of hotels owning their online presence to maximize performance in their #OwnYourWebsite initiative. She explains why hotels should control their...
Updated: May 2024 As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL...
Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but fueled by a desire for unity and efficiency. Constructing a Champion Football Team Imagine if sales were the offense, the unit charging forward to score...
Stephanie Smith, CEO and Digital Matriarch, Cogwheel Marketing & Analytics, HSMAI Marketing Advisory Board Member Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past...
On the latest episode of The Travel Leader Podcast Rachel Vandenberg asked about Stephanie’s story which is one of self-reflection, growth and pushing boundaries. Stephanie learned from her early hotel career experience what kind of leader she did not want to be. Now...
Previously, we published the Diversity, Equity, and Inclusion Defined article by Gissell Moronta, which gave you an understanding of the terminology and why DEI is important. The next step in learning more about DEI is to get involved. It doesn’t matter where...
Owners and operators know the importance of online presence, however, they don’t always know how to efficiently and effectively impact revenue-generating change. Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout...
Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it. Stephanie introduces a 30-point checklist audit to assess a hotel’s total online presence, where reviews are...
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue. With the continual change...
