Pricing Hotel Packages as a Revenue Manager
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we dive deeper into the answer of How. Stephanie Smith of […]
Hotel Packages: Who, What, When, Why, Where
When developing a hotel package strategy, it is important to remember that building these offerings will not sell out a hotel. They may not even get bookings if not properly marketed. In a nutshell, hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value […]
Tricks and Cool Stats from the Digital Summit
Last month, one of the Digital Summit’s was hosted in Seattle. Content strategy, along with AI and machine learning, were the hot topics on everyone’s radar. Cogwheel Marketing shares the top insights and cool statistics from the conference. 1 – Most people have content calendars for their content strategy. Two additional columns that may be […]
Infographic: Hotel Digital Marketing Flywheel
The “Old” Sales Funnel In every sales and marketing class, since the beginning of time, they show you a diagram of a sales funnel. It was shaped something like a cone or upside down pyramid, like this: Over time, the model was twisted for digital marketing. The main categories generally focused on Awareness, Interest, Desire […]
Favorites from HSMAI Digital Conference 2019
Cogwheel Marketing attended the HSMAI Digital Conference in New York this January. Here are 10 interesting facts and useful (or useless) tidbits to take home with you. There were 150 billion searches last month with an average length 4 words in which 20% never been seen before. *Mind blown* 53% people leave a site if […]
Optimize your OTAs (Without Paying More)
Audit your hotel’s Expedia and Booking.com listings to get higher rankings, reduce confusion and tell a consistent story. Here’s how to do OTA optimization!
Hotel Marketing: Brand vs Local
Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training. Maybe your hotel just opened and you received some opening support, but now […]
Digital Marketing Checklist for New Hotel Opening
A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel pre-opening marketing plan and checklist from a digital standpoint to ensure you are building your website presence. This should lay the foundation for a […]