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Hotel Digital Paid Media Planning

Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid...

Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition

In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP...

Stephanie Presents at HSMAI: ROAS is Dying, A Love Story

During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the...

Where is this Image Coming From?!?!

Do you ever feel like you are playing a game of whack-a-mole with your images...

Map Advertisements: Should You Be Using Them?
Capturing last-minute demand aka walk-ins is still relevant. In fact, it may be more relevant...
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know
What is demystified hotel marketing? Cogwheel Marketing's Stephanie Smith and Cory Falter from the InnSync...
Podcast: The Marriage of Revenue Management and Marketing
Revenue Management + Marketing = The Perfect Match. Cogwheel Marketing's Stephanie Smith and Topline Revenue's...
Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times

Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA...

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