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Google Analytics 4 Best Practices Guide. Zerf in collaboration with Cogwheel
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Cogwheel has collaborated with Zerf to release a comprehensive Google Analytics 4 (GA4) Best Practices...

Cogwheel team at the 2026 HSMAI Commercial Strategy Week
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I spent June 16-17 at the HSMAI Commercial Strategy Conference in San Antonio, where Sales,...

If Search and Display Had a Baby: Why Demand Gen is the New Hybrid You Actually Want.
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What are Demand Gen campaigns? Google’s new Demand Gen campaign is designed to capture engagement...

Press Release For AI Discoverability
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We think so.  Press releases may be dead for Google, but consider a change of...

Tiktok App
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The only thing more valuable than having someone’s attention is getting them to do something...

Female Founders in Hospitality Summit
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Stephanie Smith of Cogwheel recently joined an incredible panel at the Female Founders in Hospitality...

Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
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So you have been tasked with being responsible for running your hotel’s Facebook and Instagram...

Holding a phone
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Not all AI investments for the hotel industry are equal. Many solutions focus on transaction...

Breakfast
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We launched a targeted Google Display Network (GDN) campaign for a 5-star luxury hotel in...

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