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SEO vs GEO for Hotels

Key Takeaway: Your GEO should build on top of your SEO strategy. Let’s break down...

HSMAI Commercial Strategy Conference

Three members of our leadership team from Cogwheel attended The HSMAI Commercial Strategy Conference in...

Since Cogwheel first participated in the pitch at E20X in 2022, the Cogwheel team has...

Stephanie Smith presenting at the HSMAI Commercial Strategy Week

At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to...

Recommendation and Analysis Engine solution architecture

Cogwheel Analytics partnered with Microsoft AI Co-Innovation Labs to create an AI-powered Analysis and Recommendation...

Dark Social

If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and...

a person is using a hammer to cut a hole in a board game

Updated: May 20, 2025 Do you ever feel like you are playing a game of...

a couple of women walking down a street with luggage

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who...

A hotel’s online reputation isn’t just a reflection of guest satisfaction—it directly influences bookings, revenue,...

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