Hilton Hotel Marketing
Comprehensive Marketing for Hilton Hotels
Cogwheel Marketing is well-versed in Hilton’s suite of marketing systems, from OnQ and HSM (Hilton Supply Management) to Digital Key and the Hilton Honors platform. We also collaborate directly with the brand to access critical backend tools like Content Gateway and SynXis. Once your marketing strategy is defined, our team ensures flawless execution across all Hilton-approved systems and platforms, maximizing visibility and performance.
This comprehensive package includes full online audit and fixing of: Content, SEO, Images, Local, Social, and OTAs. It is a 4 to 6 week process from the time we have the proper access.
If when your Clean Up Audit is complete and you need additional resources to drive exposure and revenue online, you can transition into an optional ongoing agreement.
There are additional tactics needed if a hotel is newly opening or going through a conversion process. These are in addition to the Clean Up Audit.
Marketing for Select Service IHG Hotels
While not all hotels are created equal, our process for marketing select and mid-scale hotels differs from that of full-service hotels. We do not believe in a long drawn out contract, when hotels need to take advantage of online opportunities now. That is why our clean up audit is serviced as a short term project.
Our Process
Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure
- Develop a Paid Media Plan
Marketing for Full Service Marriott Hotels
Our Process – for Full Service IHG hotels differs from that of select service hotels. Ongoing support is almost always needed and there are more resources that can be utilized for larger hotels.
Our Process
Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure – Ongoing
- Leverage Brand Resources – Ongoing
- Run Paid Marketing – Ongoing
- Ongoing Strategy – Ongoing
Other Marriott Marketing Services
Marriott offers other services that we can absolutely assist with the heavy lifting.
- Paid Marketing – When you need additional resources to drive exposure and revenue online, we can develop a customized approach that makes sense for your hotel and market.
- Discovery Pages (Previously Accelerated Modules) – Need a few extra landing pages, but maybe not an entire Elevated Website? We can help you build them, plus include search engine optimization and interlinking within your existing Marriott site.
- Elevated Websites – We can assist with developing a story line, then writing the content and selecting the images with a layout that is unique to your hotel.
- Develop a Paid Media Plan
- Local Campaign Builder – We can help with email marketing for your restaurant, spa or golf course.
Hilton Hotel Brands We Work With
- Hampton
- Hilton Garden Inn
- Embassy Suites

- Curio Collection
- Tru

- Home 2 Suites
- Tapestry Collection

- Canopy

- Hilton Hotels & Resorts
- Doubletree
- Homewood Suites
Brand Marketing Services
We know each of the brand systems and standards and how to maximize them for your hotel. Depending on the location and complexity of your hotel, we may suggest different strategies. Each brand has slightly different offerings based on brand capabilities.
Marketing Support Services
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