Hyatt Hotel Marketing
Comprehensive Marketing for Hyatt Hotels
Cogwheel Marketing knows all the Marriott marketing systems, from EPIC to eFast, from Brandworks to MDAM. Additionally, we work with the brand to get access to backend systems like Yext. Once we define a strategy, we can execute seamlessly within the respective Marriott systems.
This comprehensive package includes full online audit and fixing of: Content, SEO, Images, Local, Social, and OTAs. It is a 4 to 6 week process from the time we have the proper access.
If when your Clean Up Audit is complete and you need additional resources to drive exposure and revenue online, you can transition into an optional ongoing agreement.
There are additional tactics needed if a hotel is newly opening or going through a conversion process. These are in addition to the Clean Up Audit.
Marketing for Select Service IHG Hotels
While not all hotels are created equal, our process for marketing select and mid-scale hotels differs from that of full-service hotels. We do not believe in a long drawn out contract, when hotels need to take advantage of online opportunities now. That is why our clean up audit is serviced as a short term project.
Our Process
Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure
- Develop a Paid Media Plan
Marketing for Full Service Marriott Hotels
Our Process – for Full Service IHG hotels differs from that of select service hotels. Ongoing support is almost always needed and there are more resources that can be utilized for larger hotels.
Our Process
Our process involves 4 steps to ensure we fully understand your hotel and developed an aligned strategy.
- Discovery & Identify the Gaps
- Build Foundation & Tell a Consistent Story
- Maximize Opportunity & Increase Exposure – Ongoing
- Leverage Brand Resources – Ongoing
- Run Paid Marketing – Ongoing
- Ongoing Strategy – Ongoing
Other Marriott Marketing Services
Marriott offers other services that we can absolutely assist with the heavy lifting.
- Paid Marketing – When you need additional resources to drive exposure and revenue online, we can develop a customized approach that makes sense for your hotel and market.
- Discovery Pages (Previously Accelerated Modules) – Need a few extra landing pages, but maybe not an entire Elevated Website? We can help you build them, plus include search engine optimization and interlinking within your existing Marriott site.
- Elevated Websites – We can assist with developing a story line, then writing the content and selecting the images with a layout that is unique to your hotel.
- Develop a Paid Media Plan
- Local Campaign Builder – We can help with email marketing for your restaurant, spa or golf course.
Hyatt Hotel Brands We Work With
- Hyatt
- Hyatt Place
- Hyatt House
- Grand Hyatt
- Hyatt Regency
- Hyatt Centric
- Unbound Collection
Brand Marketing Services
We know each of the brand systems and standards and how to maximize them for your hotel. Depending on the location and complexity of your hotel, we may suggest different strategies. Each brand has slightly different offerings based on brand capabilities.
