Where is this Image Coming From?!?!
Updated: May 20, 2025 Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel...
OTAs vs. Metasearch: The Hotel Marketing Dating Game
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are...
From Reviews to Reservations: Leveraging Guest Feedback for More Bookings
A hotel's online reputation isn't just a reflection of guest satisfaction—it directly influences bookings, revenue, and brand trust. A well-managed review strategy can set your hotel apart, driving more direct reservations and improving your overall online presence....
Maximizing Your Spa’s Online Presence: A Comprehensive Guide
Establishing a strong online presence is crucial for the success of any spa. Stephanie Smith, CEO of Cogwheel Marketing & Analytics, during the 2025 iSPA Conference offered valuable insights and actionable strategies for spa directors and operators looking to...
Backlinks – Importance in SEO Strategy
A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink? A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more 'quality'...
How to Run a Facebook Ad
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you...