Guide to Setup your Hotel’s Online Presence For Exposure
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing
Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue. With the continual change...
Transforming Failure into Success: A Digital Marketing Case Study for Hotel Bookings
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel....
Diversity, Equity, and Inclusion Defined
The terms diversity, equity, and inclusion are intertwined. As workplaces, communities, and society work to build justice, fairness, and equality into their environments, these three words represent opportunities to embrace new ways of inviting people in, capitalizing...
How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing
In today's digital age, businesses inside and outside the hospitality industry are generating more data than ever before. This data is a valuable asset, and should be used to gain insights into customer behavior and make better decisions about marketing campaigns and...
Updating Locations: Your Guide to Map Enhancements
Maps have become an indispensable tool for travelers. Whether it’s a quick getaway or a business trip, accurate navigation is crucial to ensuring a smooth journey. However, even with the advancements in mapping technology, errors can still occur, leading to misplaced...