Podcast: How a Hotel Marketing Audit is Crucial to Your Budget
In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit. Stephanie outlines why she feels the ideology around the digital marketing budget...
HSMAI 2021: Defining Success in the New Market
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on "Defining Success in the New Market". While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...
Which Tripadvisor Platform is Right for My Hotel?
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
Hotel Marketing Platform Comparison: Expedia Travel Ads V/S Koddi?
Updated November 8, 2023Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get...
How a Detailed Hotel Marketing Audit Helps Determine Budget
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is...
Increasing Diversity Efforts in Hospitality Marketing with HSMAI
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be...