6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant
As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing...
Case Study: How We Transformed a Hotel’s Booking Game with Google Ads
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough...
HSMAI Marketing Strategy Conference 2023 Highlights
"HSMAI Marketing Strategy Conference is my favorite conference of the year! It's not only a reunion of the best and brightest advancing digital marketing for hotels, but I also love the lightning rounds and jam-packed sessions," said Stephanie Smith, CEO at Cogwheel...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
In today's digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential...
Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros
Stephanie Smith, CHDM, CEO and Digital Matriarch, Cogwheel Marketing, HSMAI Marketing Advisory Board Member Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing...