Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?
In June 2023, Stephanie Smith, Founder & Digital Matriarch at Cogwheel Marketing, the company behind Cogwheel Analytics spoke with Trevor Grant of Revenue Hub. They discuss the impact to hotels of combining multiple digital marketing datasets....
![Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]](https://cogwheelmarketing.com/wp-content/uploads/2023/05/Hotel-Tech-Anatomy-101-Website-Panel-LI-Banner-101022-FINAL-1600-×-900-px-400x250.png)
Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]
Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Watch this discussion involving top Direct...
Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing
Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: How Marketing doesn't have a seat at the table of revenue discussion Revenue...
HSMAI: Challenging Mindsets in B2C Marketing
To optimize our digital marketing spend, it is crucial to stay on top of the trends in digital marketing and regularly challenge our assumptions. Stephanie Smith, of the the HSMAI Marketing Advisory Board, led the discussion around this thought-provoking video 5...
10 Differences Between Universal Analytics and Google Analytics 4
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
Cayuga Hospitality Consultants Panel: Rethinking Technology
In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner at Cayuga Hospitality Consultants and CEO of Cogwheel Marketing and Analytics, moderated these exceptional panelists: Dax Cross, CEO, Revenue Analytics...