How Companies Can Use Big Data to Make Better Action Plans for Their Digital Marketing
In today's digital age, businesses inside and outside the hospitality industry are generating more data than ever before. This data is a valuable asset, and should be used to gain insights into customer behavior and make better decisions about marketing campaigns and...
Updating Locations: Your Guide to Map Enhancements
Maps have become an indispensable tool for travelers. Whether it’s a quick getaway or a business trip, accurate navigation is crucial to ensuring a smooth journey. However, even with the advancements in mapping technology, errors can still occur, leading to misplaced...
6 Marketing Tactics to Boost Revenue at Your Hotel Restaurant
As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing...
Case Study: How We Transformed a Hotel’s Booking Game with Google Ads
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough...
HSMAI Marketing Strategy Conference 2023 Highlights
"HSMAI Marketing Strategy Conference is my favorite conference of the year! It's not only a reunion of the best and brightest advancing digital marketing for hotels, but I also love the lightning rounds and jam-packed sessions," said Stephanie Smith, CEO at Cogwheel...