Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship...
Primary Local Listings Checklist for Hotels
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Stephanie Smith of Cogwheel Marketing is Awarded 2022 HSMAI ‘TOP 25’ Extraordinary Minds in Hospitality Sales, Marketing and Revenue Optimization
The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one of its “Top 25 Extraordinary Minds“ for 2022. This is the 20th year HSMAI has compiled the list, which annually recognizes exemplary achievement and...
Marketing a Dual Branded Hotel
Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments, but now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.
Hotel Digital Paid Media Planning
Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when...
Cogwheel Analytics Debuts at HITEC e20X Start Up Pitch Competition
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital...