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OTAs vs. Metasearch: The Hotel Marketing Dating Game

OTAs vs. Metasearch: The Hotel Marketing Dating Game

by Holly Hollingsworth | May 14, 2025 | OTAs, Paid Marketing

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. You pay them a commission for every successful match (booking). On the other hand, Metasearch platforms are...
Strategies for Marketing Your Pet-Friendly Hotel

Strategies for Marketing Your Pet-Friendly Hotel

by Holly Hollingsworth | Feb 11, 2025 | Strategy

When I think of pet-friendly hotels, I can’t help but remember how important my pets are to me and how they can affect my personal travel decisions. Years ago, my husband and I were traveling home to Ohio from North Carolina for Christmas with our dog when we hit the...

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