by Stephanie Smith | Apr 21, 2022 | Content, Paid Marketing, Social, Strategy
Previously, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now,...
by Stephanie Smith | Mar 17, 2022 | Content, Social, Strategy
Defining and executing a social media plan is not for the faint of heart. Currently, hoteliers are short staffed in every department and sometimes social media is a last priority. But, if we have learned anything through the pandemic, it is not to forget or...
by Stephanie Smith | Apr 9, 2021 | Social
As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...
by Sonya Taylor | Feb 14, 2021 | Hilton, IHG, Marriott, Paid Marketing, SEO, Social, Strategy, Uncategorized
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...
by Stephanie Smith | Dec 30, 2020 | Social, Strategy
Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19: What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed...
by Sonya Taylor | Sep 19, 2020 | Content, Marriott, OTAs, Social
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing...
