Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel....
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough...
Are you struggling to win the direct booking “war”? Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Watch this discussion involving top Direct...
![Isn’t It Time We Were More Direct?! [Video Replay with Revenue Hub]](https://cogwheelmarketing.com/wp-content/uploads/2023/05/Hotel-Tech-Anatomy-101-Website-Panel-LI-Banner-101022-FINAL-1600-×-900-px.png)