by Sonya Taylor | Feb 13, 2023 | Hotel Opening, Paid Marketing, SEO, Strategy
Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
by Stephanie Smith | Sep 26, 2022 | Paid Marketing, Strategy
Budget season is upon us. Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her presentation talks about different strategies and budgets for paid media for your hotel. There is no single magic bullet that will bring in your...
by Stephanie Smith | Aug 9, 2022 | Paid Marketing, Strategy
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation...
by Stephanie Smith | Jun 17, 2022 | Content, Paid Marketing, Strategy
Your digital presence is more than just your hotel’s website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your...
by Sonya Taylor | May 22, 2022 | Paid Marketing, Strategy
Gas prices are rising at an alarming amount. And, our industry is noticing the booking window getting shorter and shorter due to travelers’ last-minute decision to get in the car and travel. Capturing last-minute demand aka walk-ins is still relevant. In fact,...
by Stephanie Smith | Apr 21, 2022 | Content, Paid Marketing, Social, Strategy
Previously, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now,...
