Backlinks – Importance in SEO Strategy

Backlinks – Importance in SEO Strategy

A key component in a comprehensive off-page SEO strategy includes backlinking. What is a backlink? A backlink is a link from another website to a page on your website. Backlinks are a key ranking factor for search engines like Google and Bing. The more...
How to Optimize for Marriott SEO

How to Optimize for Marriott SEO

Updated: May 2024 As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL...
Primary Local Listings Checklist for Hotels

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...