It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
For as long as we can remember, IHG, which has brands like Holiday Inn, Holiday Inn Express and many others handled their SEO marketing efforts in-house. The title and meta descriptions were written by their team as they did not allow input from the hotel directly or...
Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...
The hospitality industry has been reeling from a series of body blows delivered by the COVID-19 pandemic. Recent earnings reports show that Q2 RevPAR is severely depressed as hotels are looking for ways to capture what market there is for travel. Now is a good time to...
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always...
