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Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing

Hospitality Marketing Show with Loren Gray: Revenue Management and Marketing

by Stephanie Smith | May 22, 2023 | Hilton, IHG, Marriott, Paid Marketing

Cogwheel Marketing’s CEO, Stephanie Smith, and Loren Gray, Founder of Hospitality Digital Marketing, discuss the innovations in revenue management in August 2022. Podcast Highlights: How Marketing doesn’t have a seat at the table of revenue discussion Revenue...
Where is this Image Coming From?!?!

Where is this Image Coming From?!?!

by Sonya Taylor | Aug 3, 2022 | Hilton, IHG, Images, Marriott, OTAs

Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the...
Determining Your Hotel’s Channel Strategy within Koddi

Determining Your Hotel’s Channel Strategy within Koddi

by Stephanie Smith | Jan 25, 2022 | Hilton, IHG, Marriott, Paid Marketing, Vendors

Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media...
Podcast: Leverage Marriott Hotel Systems to Drive Commercial Strategy Results

Podcast: Leverage Marriott Hotel Systems to Drive Commercial Strategy Results

by Stephanie Smith | Dec 14, 2021 | Marriott

Stephanie Smith of Cogwheel Marketing and Connor Vanderholm of Topline Revenue joined Trevor Grant of Revenue Hub in December 2021 to discuss leveraging Marriott systems and all the fun acronyms that go along with each system. Specifically, they look at it from a...
Is your Hotel Barking up the Right Tree?

Is your Hotel Barking up the Right Tree?

by Sonya Taylor | Feb 14, 2021 | Hilton, IHG, Marriott, Paid Marketing, SEO, Social, Strategy, Uncategorized

Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...
Branded Hotels: Who has the Best Contactless App?

Branded Hotels: Who has the Best Contactless App?

by Sonya Taylor | Oct 15, 2020 | Hilton, IHG, Marriott

Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests.  All...
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