by Stephanie Smith | Mar 6, 2023 | Strategy
The Hospitality Sales & Marketing Association International (HSMAI) has selected Stephanie Sparks Smith as one of its “Top 25 Extraordinary Minds“ for 2022. This is the 20th year HSMAI has compiled the list, which annually recognizes exemplary achievement and...
by Sonya Taylor | Feb 13, 2023 | Hotel Opening, Paid Marketing, SEO, Strategy
Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
by Stephanie Smith | Sep 26, 2022 | Paid Marketing, Strategy
Budget season is upon us. Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her presentation talks about different strategies and budgets for paid media for your hotel. There is no single magic bullet that will bring in your...
by Stephanie Smith | Sep 13, 2022 | Strategy
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital...
by Stephanie Smith | Aug 9, 2022 | Paid Marketing, Strategy
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation...
by Stephanie Smith | Jun 17, 2022 | Content, Paid Marketing, Strategy
Your digital presence is more than just your hotel’s website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your...
