Russell of Hotels Video Interview

Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels.

Topics of discussion: Hotel digital marketing for branded versus independent hotels, nuances of opening and conversions of hotels, Cayuga Hospitality Consultants, hotel photography guidelines, local digital marketing versus digital marketing provided by the brand, the relationship between digital marketing and sales/operations/revenue management.

References to Learn More about Discussion Topics:

• Digital Marketing Checklist for Hotel Openings
• Hotel Digital Marketing KPIs for GMs and Directors of Sales
• How to Choose the Right Hotel Photographer
• Branded Hotels: What You Need to Do versus What the Brand Does
• Cayuga Hospitality Consultants