Establishing a strong online presence is crucial for the success of any spa. Stephanie Smith, CEO of Cogwheel Marketing & Analytics, during the 2025 iSPA Conference offered valuable insights and actionable strategies for spa directors and operators looking to...
Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you...
Building your hotel’s digital presence requires meticulous planning and execution across various channels to ensure maximum visibility and seamless operations. From GPS submissions to paid marketing and content optimization, here’s how to effectively position your...
There continue to be silos in commercial strategy. Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. Marketers need to first understand that all their acronyms mean nothing if the hotel isn’t getting its fair share and not...
Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
