NOTE: The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes...
Owner of Cogwheel Marketing, Stephanie Sparks Smith, has been an active consulting member of Cayuga Hospitality Consultants since Fall of 2018. This has allowed her to offer more comprehensive offerings to her clients. In June 2019, she became a partner to help with...
IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. Located at the bottom of the home page, these buttons stand out with custom images and content. Even better, you can send them to a...
Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent...
Welcome to Part II of our hotel package strategy blog where we analyze package from a revenue management perspective. In Part I, we looked at hotel packages from a digital marketing perspective and answered the questions of Who, What, When, Why and Where. Now, we...
