Updated: May 2024 As Marriott updates their systems and new websites, it’s important to stay up to date on understanding the process, creating an SEO Strategy, and implementing best practices for your hotel. First things first, Marriott changed their URL...
Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but fueled by a desire for unity and efficiency. Constructing a Champion Football Team Imagine if sales were the offense, the unit charging forward to score...
Stephanie Smith, CEO and Digital Matriarch, Cogwheel Marketing & Analytics, HSMAI Marketing Advisory Board Member Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past...
On the latest episode of The Travel Leader Podcast Rachel Vandenberg asked about Stephanie’s story which is one of self-reflection, growth and pushing boundaries. Stephanie learned from her early hotel career experience what kind of leader she did not want to be. Now...
Previously, we published the Diversity, Equity, and Inclusion Defined article by Gissell Moronta, which gave you an understanding of the terminology and why DEI is important. The next step in learning more about DEI is to get involved. It doesn’t matter where...
