Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings. With just a small investment that is much less than these...
For a new hotel opening, increasing awareness and driving traffic to the property’s website is critical. By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and key selling...
Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel....
The Challenge: Lacking Experience with Paid Campaigns This case study focuses on a hotel company aiming to boost bookings for their branded hotel in the United States. Prior to engaging with our services, the company had experimented with Google Ads but had not...
