Updated on March 14, 2025 8 Simple Steps on How to Run a Facebook Ad Facebook has seriously awesome targeting parameters to get your business in front of potential customers that align with a business’ target market and need periods. These instructions will walk you...
Background and Challenges An event venue connected to a hotel in New York City struggled to capture market share. Despite having a premium location and offerings, the venue was being overlooked by potential clients. The standalone website, which served as the primary...
Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. And then paying 18-23% of their net revenue back for the privilege of getting these bookings. With just a small investment that is much less than these...
For a new hotel opening, increasing awareness and driving traffic to the property’s website is critical. By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and key selling...
Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
