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Hotel Marketing: Brand vs Local

Hotel Marketing: Brand vs Local

by Stephanie Smith | Dec 11, 2018 | Content, Hilton, IHG, Marriott, OTAs, Paid Marketing, SEO, Social, Strategy

Where does the Brand Level Marketing Stop and Hotel Level Marketing Begin? You own or manage a franchised hotel under a specific flag. The brand may or may not have given you some marketing guidelines, or was wrapped up in onboarding training.  Maybe your hotel just...

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