A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. Here is a hotel pre-opening marketing plan and checklist from a digital standpoint to ensure you are building...
If you represent a hotel management company overseeing multiple brands, here is some food for thought on having Revinate on top of Medallia as a review response management platform. (If you are someone only handling review responses for a single hotel, this article...
IHG recently decided to make it a policy that vanity (or independent) sites were not allowed for certain brands, with a 3 month compliance. Brands don’t approve of vanity sites because they are hard to control, may cause guest confusion, lack of loyalty integration...
For mini social media campaigns for hotels that don’t have large video budget, check out Slide.ly. This super cost effective platform called “Promo” lets you choose from millions of short, premium videos. Footage, (royalty free) music and editor are...
Everyone probably already knows this little trick, but I thought I would throw it out there. When you run Facebook campaigns, you can target reach, traffic, conversions, video views and the list goes on. This trick works best if you went after engagements. One of the...
