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Developing a Social Media Plan for your Hotel

Developing a Social Media Plan for your Hotel

by Stephanie Smith | Aug 29, 2024 | Content, Paid Marketing, Social, Strategy

Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
Guide to Setup your Hotel’s Online Presence For Exposure

Guide to Setup your Hotel’s Online Presence For Exposure

by Stephanie Smith | Feb 5, 2024 | Content, Paid Marketing, Strategy

Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know

Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know

by Stephanie Smith | May 22, 2022 | Content, Strategy

Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts. In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where...
Who Should be Responsible for your Hotel Social Media?

Who Should be Responsible for your Hotel Social Media?

by Stephanie Smith | Mar 17, 2022 | Content, Social, Strategy

Defining and executing a social media plan is not for the faint of heart. Currently, hoteliers are short staffed in every department and sometimes social media is a last priority.  But, if we have learned anything through the pandemic, it is not to forget or...
Increasing Diversity Efforts in Hospitality Marketing with HSMAI

Increasing Diversity Efforts in Hospitality Marketing with HSMAI

by Stephanie Smith | Jun 19, 2021 | Content

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be...
Update COVID-19 Hotel Attributes on 3rd Party Websites

Update COVID-19 Hotel Attributes on 3rd Party Websites

by Sonya Taylor | Sep 19, 2020 | Content, Marriott, OTAs, Social

Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up.  By this point, you surely have a pop up or landing...
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