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4 Ways to Maximize the Agency – Hotel Relationship

4 Ways to Maximize the Agency – Hotel Relationship

by Madison Allen | Oct 8, 2024 | Strategy

Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately...
Case Study: Unlocking Unprecedented Growth Through Strategic SEO

Case Study: Unlocking Unprecedented Growth Through Strategic SEO

by Mohammed Razib | Sep 24, 2024 | SEO, Strategy

Overview An iconic hotel in the heart of Key West, Florida, partnered with Cogwheel Marketing to revitalize its online presence. Facing limited visibility in organic search, we undertook a comprehensive SEO campaign that would transform the hotel’s digital...
Developing a Social Media Plan for your Hotel

Developing a Social Media Plan for your Hotel

by Stephanie Smith | Aug 29, 2024 | Content, Paid Marketing, Social, Strategy

Updated: August 2024 In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources...
How Hotel Sales, Marketing, Revenue Leaders Handle Collaboration

How Hotel Sales, Marketing, Revenue Leaders Handle Collaboration

by Stephanie Smith | Aug 28, 2024 | Strategy

CHARLOTTE, North Carolina — As more and more hotel companies align their sales, marketing and revenue-management teams under the larger umbrella of a “commercial” department, leaders of those three discrete disciplines say it’s vitally important to...
Navigating Marketing’s Role in Commercial Strategy: Insights from Stephanie Smith

Navigating Marketing’s Role in Commercial Strategy: Insights from Stephanie Smith

by Stephanie Smith | Jul 30, 2024 | Strategy

At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics, delivered a presentation on the intricacies of marketing within the broader commercial strategy. Her goal was to provide a marketing perspective that...
Why Hotels Should Own Their Online Presence

Why Hotels Should Own Their Online Presence

by Stephanie Smith | Jun 20, 2024 | SEO, Social, Strategy

Stephanie Smith, CEO of Cogwheel Marketing & Analytics, partners with The Hotels Network to emphasize the importance of hotels owning their online presence to maximize performance in their #OwnYourWebsite initiative. She explains why hotels should control their...
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