Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when...
In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital...
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation...
Gas prices are rising at an alarming amount. And, our industry is noticing the booking window getting shorter and shorter due to travelers’ last-minute decision to get in the car and travel. Capturing last-minute demand aka walk-ins is still relevant. In fact,...
Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts. In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where...
