During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic.
The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation can be viewed in 6 minutes and 40 seconds.
A must watch if you are fond of the movie, The Titanic!
Topics covered during the speech:
- Are we truly focused on the entire customer journey if our focus is on the conversion?
- Do we align with our sales and revenue management counterparts if we only talk about ROAS?
- Have we trained our owners to ask for the wrong numbers?
- How can marketers get a seat at the commercial strategy table?
Remember to save the dates for HSMAI Commercial Strategy Week 2023: June 26-29 in Toronto!