During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic.

The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation can be viewed in 6 minutes and 40 seconds.

A must watch if you are fond of the movie, The Titanic!

Topics covered during the speech:

  • Are we truly focused on the entire customer journey if our focus is on the conversion?
  • Do we align with our sales and revenue management counterparts if we only talk about ROAS?
  • Have we trained our owners to ask for the wrong numbers?
  • How can marketers get a seat at the commercial strategy table?

Remember to save the dates for HSMAI Commercial Strategy Week 2023: June 26-29 in Toronto!

Register Here!