Your hotel’s digital presence is more than just your website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your hotel...
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?! Your dual brand hotel already offers separate public areas and room design, has separate...
Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when...
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the...
