by Sonya Taylor | Jul 21, 2022 | Hilton, IHG, Images, Marriott, OTAs
Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the...
by Stephanie Smith | Jun 17, 2022 | Content, Paid Marketing, Strategy
Your digital presence is more than just your hotel’s website. Studies show that people check between 7 and 35 sites before booking a hotel. Therefore, potential guests need to see you multiple times before your hotel is a part of their consideration set. Your...
by Stephanie Smith | May 22, 2022 | Content, Strategy
Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts. In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where...
by Stephanie Smith | May 1, 2022 | Strategy, Vendors
Revenue Management + Marketing = The Perfect Match. ❤️ Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub’s Trevor Grant to discuss how marketing and revenue management beautifully collaborate,...
by Stephanie Smith | Apr 21, 2022 | Content, Paid Marketing, Social, Strategy
Previously, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now,...
