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Recovery for Branded Hotels and Where to Put your Marketing Resources

Recovery for Branded Hotels and Where to Put your Marketing Resources

by Stephanie Smith | Jul 1, 2020 | Hilton, IHG, Marriott, Paid Marketing, Social, Strategy

There are plenty of articles telling you how to spend your money right now.  While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.   As each market rebounds differently,...
Temporary Closure Digital Checklist for Hotels

Temporary Closure Digital Checklist for Hotels

by Stephanie Smith | Apr 1, 2020 | Hilton, IHG, Marriott, OTAs, Strategy

If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel...
Independent Hotels Can Learn from Big Brand Marketing

Independent Hotels Can Learn from Big Brand Marketing

by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors

You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...

Hotel Digital Marketing Podcast

by Stephanie Smith | Sep 14, 2019 | Hilton, IHG, Marriott, SEO, Social, Strategy

Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019.  My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St....
Hilton Advance: Marketing Strategy and Fee Changes

Hilton Advance: Marketing Strategy and Fee Changes

by Stephanie Smith | Jul 7, 2019 | Hilton, Paid Marketing, Strategy

NOTE:  The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for purposes...
Russell of Hotels Video Interview

Russell of Hotels Video Interview

by Stephanie Smith | May 30, 2019 | Hilton, IHG, Marriott, OTAs, SEO, Strategy

 Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent...
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