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Branded Hotels: Who has the Best Contactless App?

Branded Hotels: Who has the Best Contactless App?

by Sonya Taylor | Oct 15, 2020 | Hilton, IHG, Marriott

Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests.  All...
Update COVID-19 Hotel Attributes on 3rd Party Websites

Update COVID-19 Hotel Attributes on 3rd Party Websites

by Sonya Taylor | Sep 19, 2020 | Content, Marriott, OTAs, Social

Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up.  By this point, you surely have a pop up or landing...
Recovery for Branded Hotels and Where to Put your Marketing Resources

Recovery for Branded Hotels and Where to Put your Marketing Resources

by Stephanie Smith | Jul 1, 2020 | Hilton, IHG, Marriott, Paid Marketing, Social, Strategy

There are plenty of articles telling you how to spend your money right now.  While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.   As each market rebounds differently,...
Temporary Closure Digital Checklist for Hotels

Temporary Closure Digital Checklist for Hotels

by Stephanie Smith | Apr 1, 2020 | Hilton, IHG, Marriott, OTAs, Strategy

If you are in a circumstance where you need to temporarily close or suspend operations at the hotel, here is a checklist for hotels that lists the sites you can/should update with proper messaging. Download Printable ChecklistDigital Checklist for Temporary Hotel...
Independent Hotels Can Learn from Big Brand Marketing

Independent Hotels Can Learn from Big Brand Marketing

by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors

You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...

Hotel Digital Marketing Podcast

by Stephanie Smith | Sep 14, 2019 | Hilton, IHG, Marriott, SEO, Social, Strategy

Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019.  My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St....
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