Updated: October 2023 2024 Budget season is here! Do you feel stuck in your paid media campaigns for your hotels? Founder, Stephanie Smith, in her 2022 presentation talks about different strategies and budgets for paid media for your hotel that you can apply when...
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation...
Gas prices are rising at an alarming amount. And, our industry is noticing the booking window getting shorter and shorter due to travelers’ last-minute decision to get in the car and travel. Capturing last-minute demand aka walk-ins is still relevant. In fact,...
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media...
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
Updated November 8, 2023Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get...
