by Stephanie Smith | Oct 26, 2019 | Content, Hilton, IHG, Marriott, OTAs, Reputation Management, SEO, Social, Strategy, Vendors
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
by Stephanie Smith | Sep 14, 2019 | Hilton, IHG, Marriott, SEO, Social, Strategy
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St....
by Stephanie Smith | Aug 11, 2019 | Marriott, SEO, Strategy
There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating...
by Stephanie Smith | Jul 22, 2019 | SEO, Strategy, Vendors
MozCon is a yearly search engine optimization conference held in Seattle. I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post. Let me state up front: I do not do SEO...
by Stephanie Smith | Jun 24, 2019 | IHG, SEO
IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. Located at the bottom of the home page, these buttons stand out with custom images and content. Even better, you can send them to a...
by Stephanie Smith | May 30, 2019 | Hilton, IHG, Marriott, OTAs, SEO, Strategy
Stephanie Sparks Smith of Cogwheel Marketing was interviewed by Russell L Edmond of Russell of Hotels on LA Talk Radio on May 28, 2019. Also available via Podcast from Russell of Hotels. Topics of discussion: Hotel digital marketing for branded versus independent...
