by Stephanie Smith | Feb 16, 2022 | Strategy
Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more. Podcast Highlights Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an...
by Stephanie Smith | Nov 9, 2021 | Strategy
In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit. Stephanie outlines why she feels the ideology around the digital marketing budget...
by Stephanie Smith | Oct 13, 2021 | Strategy
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the...
by Stephanie Smith | Aug 26, 2021 | Paid Marketing, Strategy
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is...
by Stephanie Smith | Jun 16, 2021 | Strategy
Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital...
by Stephanie Smith | Jun 5, 2021 | Paid Marketing, Strategy
In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints. Here are some...
