Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will...
Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19: What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed...
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....
With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on...
Can we get back to in person meetings? I think everyone, at this conference especially, can appreciate that sentiment…. With that said, the virtual HSMAI DC State of the Industry meeting on September 24, 2020 was still jam packed full of great content. Ellen...
