Was it the picture of our staff’s adorable dogs that interested you in this article, or was it the punny title? Regardless of your answer to that question, I can tell you with 100% certainty that if you are not pet friendly, you’re missing out on a “Mastiff”...
The hospitality industry has been reeling from a series of body blows delivered by the COVID-19 pandemic. Recent earnings reports show that Q2 RevPAR is severely depressed as hotels are looking for ways to capture what market there is for travel. Now is a good time to...
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always...
Google wants to suck you into their world, so you are dependent on them. And, hopefully spend more money in their world. Here are some free tools you can use to help make data driven decisions and understand trends for your market and specific location. Google Trends...
For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search engines. Hotels are no exception to this standard. Today, major online travel agencies like Expedia and Booking.com...
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
