So often hotel GDS (Global Distribution System) ads go mismanaged or underutilized. Before running any campaign, be sure you have strong objectives and goals and that is communicated to marketing, revenue management, sales and your vendor. Define targeting parameters...
If you have never run Facebook ads for your hotel, it is a low-cost option to try. You can get started with as little as $20 and do some testing. It is important to go into running ads on social media with a different mindset as compared to Expedia Travel Ads. When...
For years, backlinks have been an integral part of search engine optimization (SEO) and the success of top website rankings in Google and other search engines. Hotels are no exception to this standard. Today, major online travel agencies like Expedia and Booking.com...
Prepping for the potential market slow down of the holiday season should have been in planning for months. If not, let’s learn from it and plan ahead for next year. When developing a marketing plan for the holidays, there are many factors, including your...
A hotel’s channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors. But, let’s discuss what distribution...
You have to know your competition to beat your competition. There has been a debate for years, if not decades, about which is “better” – branded vs independent hotels. While we are not going down that road today, it is important for independent...
Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to...
Stephanie Sparks Smith of Cogwheel Marketing was delighted to join the crew of Hospitality Digital Marketing on September 7, 2019. My savvy (and funny) co-hosts included: -Loren Gray of Hospitality Digital Marketing -Robert Cole of RockCheetah and PhocusWire -Ed St....
HSMAI Roc Conference 2019 was held in Minneapolis in June 2019 and its focus is Hotel Revenue Management. While there were a lot of “ask yourself these questions” that got the wheels turning, there were very few “here are some solutions/things to try”. I agree that...
MozCon is a yearly search engine optimization conference held in Seattle. I use their Moz Pro product for things like keyword research, rankings, link opportunity finder and crawl errors but this is by no means a paid post. Let me state up front: I do not do SEO...
