In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit. Stephanie outlines why she feels the ideology around the digital marketing budget...
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the...
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
Updated November 8, 2023Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get...
Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens. Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is...
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list. The conversation can be...
Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital...
In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints. Here are some...
As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch. Leverage Facebook to load open jobs connected with your business page and reach a different audience than LinkedIn or Indeed. The roles that perform...
If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not...
