In June 2022, Founder, Stephanie Smith, of Cogwheel Marketing debuted Cogwheel Analytics at the HFTP HITEC e20X Entrepreneur Startup Pitch Competition. In a rigorously timed 4 minute speech, Stephanie shared with the hospitality industry the vision of her digital...
During Commercial Strategy week at HSMAI 2022 in Orlando, owner Stephanie Smith gets on the main stage to discuss a somewhat controversial topic. The presentation is done in a style called Pecha Kucha, so 20 slides and only 20 second per slide. The entire presentation...
Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts. In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where...
Revenue Management + Marketing = The Perfect Match. ❤️ Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub’s Trevor Grant to discuss how marketing and revenue management beautifully collaborate,...
Previously, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now,...