I know what you are probably saying to yourself right now: HotelPlanner?!?!?!? Not that old thing again?!?!? Those leads are garbage and they NEVER convert!!! Well…(channeling my inner Chandler Bing)…you could not be more wrong! With...
Revenue Management + Marketing = The Perfect Match. ❤️ Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub’s Trevor Grant to discuss how marketing and revenue management beautifully collaborate,...
Each brand has slightly different channels and opportunities within Koddi, but most are fairly similar. But, you need to understand WHEN and HOW to use each channel based on your hotel needs. You don’t have an unlimited budget, so choose wisely. Direct Media...
Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will...
Updated November 8, 2023Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get...
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....
