Stephanie Smith of Cogwheel Marketing joined hospitality experts Max Starkov and James Siebold on eCornell’s webinar, Effective Digital Marketing During COVID-19: What Hospitality Managers Need to Know, hosted by Bill Carroll. During the webinar, they discussed...
On November 18, 2020, Stephanie Sparks Smith sat down with Kristi White of Knowland to review hotel digital marketing and how to pivot for recovery. Highlights from this episode: Where Hotels Should Focus their Limited Marketing Dollars: Focus on in-market travelers....
NOTE: The following is our own independent information; we are not affiliated with Hilton and neither pay nor receive compensation from Hilton regarding the marketing opportunities described here. Any Hilton-related trademarks referred to here are used for...
Safety is still paramount for those that are traveling today and putting guests at ease is a top priority. So, of the major brands (Marriott, Hilton, IHG), Cogwheel Marketing did a little research on which brand the best contactless opportunities for guests. All...
With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on...
Can we get back to in person meetings? I think everyone, at this conference especially, can appreciate that sentiment…. With that said, the virtual HSMAI DC State of the Industry meeting on September 24, 2020 was still jam packed full of great content. Ellen...
Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing...
Hotel MetaSearch websites allow consumers to search for hotels then compare prices across many websites at the same time. If the hotel in question is in parity across all channels, the transaction likely goes to the top placed website. If the hotel is not...
Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-Covid, my response would be different. If you need a refresher on MetaSearch, this article explains what is hotel MetaSearch. But, today, cash is tight. Budgets...
The hospitality industry has been reeling from a series of body blows delivered by the COVID-19 pandemic. Recent earnings reports show that Q2 RevPAR is severely depressed as hotels are looking for ways to capture what market there is for travel. Now is a good time to...
