Every webinar, training, and travel-related article has heavily leaned on the notion that making travelers feel safe while staying in your hotel or visiting your city is how we will get our occupancy back up. By this point, you surely have a pop up or landing...
Hotel MetaSearch websites allow consumers to search for hotels then compare prices across many websites at the same time. If the hotel in question is in parity across all channels, the transaction likely goes to the top placed website. If the hotel is not...
Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-Covid, my response would be different. If you need a refresher on MetaSearch, this article explains what is hotel MetaSearch. But, today, cash is tight. Budgets...
The hospitality industry has been reeling from a series of body blows delivered by the COVID-19 pandemic. Recent earnings reports show that Q2 RevPAR is severely depressed as hotels are looking for ways to capture what market there is for travel. Now is a good time to...
Stephanie Sparks Smith sat down with Holly Zoba of Influencer Sales to discuss how Marketing and Sales can and should work together. It’s not a new concept, so why can’t we do it? Click below to listen to short, but packed, 22 minute podcast: Some of the...
MozCon 2020 was like something we have never seen before; it was 100% virtual. Cogwheel Marketing uses Moz’s tools daily to research search volume, keywords, link discovery, track ranking performance and more. We make a point to attend MozCon yearly and always...
On July 22nd, AAHOA led a webinar of panelists as part of their ongoing learning series. The panelists were a group of hoteliers whose focus was in Sales, Marketing and Revenue Management, also known as Commercial Strategy. The Powerhouse of Panelists included:...
Google wants to suck you into their world, so you are dependent on them. And, hopefully spend more money in their world. Here are some free tools you can use to help make data driven decisions and understand trends for your market and specific location. Google Trends...
There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt. As each market rebounds differently,...
Long Live Lodging accomplished a first: a completely virtual hospitality conference on April 30th. There was a plethora of topics covered to discuss recovery and projections post-Coronavirus. Skip to the bottom for the full replay, or scroll through the highlights of...
