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Where is this Image Coming From?!?!

Where is this Image Coming From?!?!

by Sonya Taylor | Aug 3, 2022 | Hilton, IHG, Images, Marriott, OTAs

Do you ever feel like you are playing a game of whack-a-mole with your images when you go through a hotel renovation? The Hotel Renovation Scenario Your hotel just went through a beautiful renovation. You hired the best brand-approved hotel photographer in the...
Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know

Podcast: Branded Hotel Marketing Demystified: What Is It and What Hoteliers Should Know

by Stephanie Smith | May 22, 2022 | Content, Strategy

Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts. In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where...
Podcast: The Marriage of Revenue Management and Marketing

Podcast: The Marriage of Revenue Management and Marketing

by Stephanie Smith | May 1, 2022 | Strategy, Vendors

Revenue Management + Marketing = The Perfect Match. ❤️ Cogwheel Marketing’s Stephanie Smith and Topline Revenue’s Connor Vanderholm sit down with Revenue Hub’s Trevor Grant to discuss how marketing and revenue management beautifully collaborate,...
Who Should be Responsible for your Hotel Social Media?

Who Should be Responsible for your Hotel Social Media?

by Stephanie Smith | Mar 17, 2022 | Content, Social, Strategy

Defining and executing a social media plan is not for the faint of heart. Currently, hoteliers are short staffed in every department and sometimes social media is a last priority.  But, if we have learned anything through the pandemic, it is not to forget or...
Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid     Times

Podcast: How to Approach your Hotel’s Marketing Strategy in Extremely Fluid Times

by Stephanie Smith | Feb 16, 2022 | Strategy

Stephanie Smith joins Susan Barry of Top Floor Podcast to talk all things metasearch, OTA effectiveness, and more. Podcast Highlights Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an...
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